Your Shortcut To Planning The Perfect Brand Photoshoot For Instagram

June 19th 2021 | Jhalisa John

Young woman taking photos for her business

If you're looking for Instagram picture ideas for your small business or personal brand, then use this super helpful shortcut to plan your next photoshoot.

Instagram, unlike many of the other social media networks, is an image-first platform. That means it's all about the visuals.

Great visuals can help your business easily stand out, appear more legitimate, attract a target audience, tell your brand story, and ultimately, make more sales.

Therefore, having quality pictures on Instagram is paramount. Here are three steps you can take to ensure that your brand always has the right images.

Step #1: Define the purpose of your photoshoot

Whether you hire a professional photographer or choose to go the DIY route, it's critical that you define the purpose of your photoshoot before you start taking pictures.

There are several different reasons why you may need new pictures for your Instagram. Maybe you're preparing to officially launch a new brand, or maybe you're working on a Christmas collection and need a festive holiday campaign. Whatever the case, be sure to set a clear intention for your shoot.

After you've defined the purpose, you should jot down a list of keywords relevant to your business, the theme of the photoshoot, and anything else you may want to capture.

For example, if you're a female language tutor who needs photos to show how your business has pivoted to provide online classes during the pandemic, then your list of keywords might include:

  • tutor
  • young, female teacher
  • tutor on a computer at home
  • young woman smiling while teaching a class online

These keywords will be beneficial when you get to the next step, so don't move on until you have them.

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Step #2: Find inspiration online and create a moodboard

After you've identified the purpose for your brand photoshoot and listed your keywords, it's time to find inspiration for your images.

You can use your keywords to search for inspiration on different stock photography websites like:

On each website, browse through the results until you find images that resonate with you and look like the type of photos you'd like to create for your brand.

Copy and paste these images into a blank document (I recommend using Canva), to save all of your inspiration in one place. The images that you find can provide ideas for how to pose, what to wear, how to style your hair, and which props to include in your own photos.

woman browsing computer

Step #3: Plan your photoshoot

Once you've gathered all of your inspiration and created a direction board (or moodboard), you should plan all of the major and minor details for your brand photoshoot.

Here is a list of things you should plan:

  • date and time for the photoshoot
  • location (and the specific rooms)
  • outfits
  • props
  • poses
  • models (if necessary)

What to do on the day of the photoshoot

On the day of your photoshoot, you should block out enough time beforehand to do your hair and makeup.

If you choose to hire a photographer, make sure that you're ready before he/she arrives. On the other hand, if you're doing a home photoshoot by yourself, prepare all of your props and everything else the night before, and do your hair and makeup early in the morning.

If you're anything like me and you have small kids, then you know it can take hours to just get ready. A pro tip would be to start getting ready at least 3 hours before you plan to take your photos.

Once your photoshoot begins, keep referencing your moodboard to ensure that you get all of the pictures that you need.

Using this shortcut will ensure that your brand photoshoot runs smoother and that you spend less time retaking pictures.

(Photos used in this blog post by Liza Summer from Pexels)

Level Up Your Instagram Game! Join The Instagram Business Bootcamp & Learn More Shortcuts For Taking Great Brand Photos.

In this 7-day intensive live training, you will learn everything you need to know to build a successful personal brand and online business.